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LECG sells practices to FTI,
Grant Thornton, WeiserMazars
Details: Facing a cash crunch, LECG
Corp. announced its intention to transition various practice groups to FTI
Consulting Inc., Grant Thornton LLP
and WeiserMazars LLP. The transaction
with FTI involves LECG’s international
arbitration, aviation competition, and
forensics practices. LECG also signed a
letter of intent with Grant Thornton to
transition its tax and business consulting
groups. Simultaneously, the partners of
LECG Partners LLP, which provide attest
services, will continue with either Grant
Thornton or WeiserMazars.
The transitions will involve approximately 350 employees across the country.
The cash-strapped LECG plans to use the
majority of the proceeds from the transitions to repay $27.8 million in principal
outstanding under a credit facility.
BY Timo Th Y Allen
Research your social media options before jumping in
MJLM acquires tech consultancy
Details: Houston-based McConnell
Jones Lanier & Murphy has acquired Paladin Communications, allowing it to add
new technology and telecommunications
services, including telecom audit and
lifecycle management, wireless audit and
optimization, and network design, implementation and sourcing. Terms were not
disclosed. Paladin president and founder
Robert Foster will help lead MJLM’s Strategic Technology Planning Division.
The question invariably comes up: “What is social marketing
and should i incorporate it in our firm?”
Calvetti Ferguson expands tax talents
PMB Helin Donovan merges in McEvoy
The answer is always: “It depends.” Before
you can decide if you should incorporate social marketing/media into your marketing
efforts, you need to decide what the desired
result is. What do you hope to accomplish?
Let’s start off making a distinction between
what social media is and what it is not.
What social media is: a set of online tools
and activities for consumers, sellers and influencers to create, share, exchange and interact with content. It’s about a conversation
and collaboration. It’s about interaction. It’s
about shared experiences.
Here’s what social marketing/social media is not: It is not just another marketing
or promotional channel. It is not something
you can do without active participation. It
is not something you can do that doesn’t
Timothy Allen is a marketing account manager for Wipfli in Madison, Wis. Reach him
provide value for your clients and your prospective clients.
There has to be some sort of participation.
There has to be some sort of valuable interaction. It cannot be fake or forced, but rather, it
needs to be genuine and authentic. So, why
is it important for accounting firms?
The old ways of doing business and staying in touch with clients and prospects are
changing. And that means the old ways of
marketing your services might not be the
best for your firm. Clients and prospective
clients want to have a conversation with
you. They want you to listen to them and to
be heard. They want to know that there is
a relationship. Often they want to know as
much about you and your expertise as they
can before they even entertain the thought
of meeting with you.
For accounting firms, that means staying
in regular contact with your clients and pro-
spective clients. It means informing them of
new developments that may affect their busi-
ness. Letting them know of situations where
you helped solve a problem for a client that
is similar to the one they are facing. It means
having some sort of dialogue. It may even
mean telling your story or showcasing your
expertise on a blog.