sets the stage for a full program roll-out down the road.
Approaching marketing in baby
FROM PAGE 30
steps also mitigates frustration for
you and your staff. Learning how
to run a program in phases allows
everyone ample time to absorb new
information and processes. It’s also
much easier to identify and cor-
rect issues when your program is
small and confined, as opposed to
launching a full-scale plan from the
get-go. Most important, you are far
less likely to abandon your efforts
altogether if you take it slow. When
people feel overwhelmed, it’s human nature to retreat and avoid.
Don’t let that happen. Roll out your
program in increments and learn at
a pace that is comfortable for you
and your staff.
So, the first step in becoming a
marketing sage is to identify a few
areas of concentration:
1. Create a marketing plan. Your
plan is your roadmap. Follow it and
See BABY STEPS on 33
murphy mcclary and Horn
merge to form meridian
Details: Indianapolis accounting firms Murphy, McClary, Stover and Burnett LLC
and Horn CPA Group PC have
merged to form Meridian CPAs,
a full-service firm that will be led
by partners John McClary, David
Burnett, Jay Horn and Michael
Stover. William Murphy is serving as a consulting principal.
lewis & Knopf to merge
Details: Michigan firms Lewis
& Knopf CPAs PC and Thomas
R. Haggerty CPA PC have
combined forces under the L&K
name. Lewis & Knopf employs
40 professionals in the Flint
area. Thomas R. Haggerty CPA
will retain its office in Brighton.
mnp to acquire montreal firm
Details: Meyers Norris Penny
said that it would merge with
Montreal-based firm WSBG, effective Jan. 1, 2011.
Terms were not disclosed.
The union will give MNP its
first full-service office in Quebec.
The firm currently employs some
3,000 people and operates in 50
locations across Canada.
ne W jersey
cohen doren joins
Details: Cohen, Doren,
Addeo & Co. has joined
Cranford-based Fazio, Mannuzza, Roche, Tankel, LaPilusa
LLC, expanding its presence
to Jersey City. Terms were not
disclosed. Fazio Mannuzza has
approximately 60 people and
Cohen Doren will add another
nine, including three principals:
Elizabeth Doren, Joseph Doren
and Felix Addeo. Cohen Doren’s
office in Jersey City will be the
third for the combined firm.